Jakarta, October 22–24, 2025 — Rajut Nusa proudly joined Pasar Seni Bermain 2025, a creative collaboration between Ashley Hotel Group and the Ministry of Creative Economy (EKRAF) aimed at promoting innovation and strengthening Indonesia’s digital creative industry, particularly the local gaming sector. Held at Ashley Hotel, Tanah Abang, this event was part of the national #OktoberKreasi program — a movement initiated by EKRAF to celebrate the spirit of creativity, collaboration, and innovation across Indonesia’s creative industries.
The event was officially opened by Ms. Irene Umar (Deputy Minister of EKRAF I) and Ms. Ade Noerwenda (Director of Operations, Ashley Hotel Group) through a ribbon-cutting ceremony, followed by the signing of a Memorandum of Understanding (MoU) between Ashley Hotel Group and EKRAF. The collaboration marks a shared commitment to advance Indonesia’s digital creative ecosystem
As part of the initiative, four locally developed games — Petit Island, Gigapocalypse, Kitaria Fables, and Knight vs Giant: The Broken Excalibur — are now officially available on PlayStation 5 consoles installed in select Ashley Hotel rooms in Tanah Abang and Tugu Tani.
Beyond the gaming collaboration, Pasar Seni Bermain 2025 also featured over 30 local MSMEs, presenting a variety of creative products, crafts, and culinary delights. Rajut Nusa was proud to be among them, showcasing handcrafted crochet accessories and bags made from recycled disposable plastic bags
Through its participation, Rajut Nusa aimed not only to introduce its sustainable creations but also to educate the public on the value of recycling. Each product demonstrated how something as ordinary as discarded plastic could be transformed into beautiful and functional pieces — a meaningful reminder that creativity and sustainability can go hand in hand
Throughout the three-day event, visitors enjoyed engaging programs such as the “Meaningful Play” Talk Show with mental health and board game communities, a discussion on “The Future of Hospitality: Innovation & Creativity”, and daily interactive sessions hosted by APIBGI (the Indonesian Board Game Industry Association). The evenings were brought to life by Ashley Acoustic Band performances.
By blending creative technology, art, and sustainability, Pasar Seni Bermain 2025 created a space where innovation meets local culture. Together with Ashley Hotel Group and other creative partners, Rajut Nusa continues to champion Indonesia’s creative spirit — inspiring people to appreciate local craftsmanship while taking small steps toward a more sustainable future.